metal-communication
Consumer storytelling as an industry has become less indulgent with prologues: Ambarish Ray

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian Jan 1, 2015 8:08 AM

Metal wins Medimix Soap & Personal Care range

Metal Communications will provide brand positioning and advertising support for the brand. The scope of the assignment will cover TV, print, digital, video & OOH

exchange4media Staff Jun 4, 2014 9:58 AM

Metal wins Medimix Soap & Personal Care range

Medimix, India’s heritage brands has appointed Metal Communication - Mumbai Branch as creative AOR. Metal will provide brand positioning & advertising support for brand.

exchange4media Staff Jun 4, 2014 7:55 AM

Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia

Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore

exchange4media Staff Apr 2, 2013 7:27 PM

Metal adds Policybazaar to its kitty

Metal has already begun work on the insurance website and has created a new positioning for Policybazaar

Deepa Balasubramanian Nov 30, 2012 8:33 PM

Fortis awards West Zone biz to Metal

Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 3, 2012 10:10 PM

Fortis Healthcare awards West Zone biz to Metal

Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 2, 2012 10:10 PM

Myntra’s new ad carries forward the convenience peg

The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts

Deepa Balasubramanian Oct 31, 2012 7:41 PM

Metal powers Star Gold’s ‘Ra.One’ TV premiere

Metal Communications created a campaign spanning outdoor, print and digital to create hype around ‘Ra.One’ world TV premiere on Star Gold on Jan 21

exchange4media Staff Jan 23, 2012 8:12 AM

IMPACT Annv Spl:  Kurien Mathews on essential elements of an ad

Kurien Mathews, Metal Communications, feels an ad has to have only one central, big idea. But there are also essential elements an ad can’t miss.

Kurien Mathews Dec 2, 2011 7:30 AM

Metal Communications appoints Gaurav Soi as GM

Metal Communications has appointed Gaurav Soi as General Manager, in charge of its Mumbai operations. He will report to Ambarish Ray, Vice President.

exchange4media Staff Oct 24, 2011 9:16 AM

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