metal-communication
Consumer storytelling as an industry has become less indulgent with prologues: Ambarish Ray?blur=25

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian Jan 1, 2015 8:08 AM

Metal wins Medimix Soap & Personal Care range?blur=25

Metal Communications will provide brand positioning and advertising support for the brand. The scope of the assignment will cover TV, print, digital, video & OOH

exchange4media Staff Jun 4, 2014 9:58 AM

Metal wins Medimix Soap & Personal Care range?blur=25

Medimix, India’s heritage brands has appointed Metal Communication - Mumbai Branch as creative AOR. Metal will provide brand positioning & advertising support for brand.

exchange4media Staff Jun 4, 2014 7:55 AM

Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia?blur=25

Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore

exchange4media Staff Apr 2, 2013 7:27 PM

Metal adds Policybazaar to its kitty?blur=25

Metal has already begun work on the insurance website and has created a new positioning for Policybazaar

Deepa Balasubramanian Nov 30, 2012 8:33 PM

Fortis awards West Zone biz to Metal?blur=25

Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 3, 2012 10:10 PM

Fortis Healthcare awards West Zone biz to Metal?blur=25

Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 2, 2012 10:10 PM

Myntra’s new ad carries forward the convenience peg?blur=25

The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts

Deepa Balasubramanian Oct 31, 2012 7:41 PM

Metal powers Star Gold’s ‘Ra.One’ TV premiere?blur=25

Metal Communications created a campaign spanning outdoor, print and digital to create hype around ‘Ra.One’ world TV premiere on Star Gold on Jan 21

exchange4media Staff Jan 23, 2012 8:12 AM

IMPACT Annv Spl:  Kurien Mathews on essential elements of an ad?blur=25

Kurien Mathews, Metal Communications, feels an ad has to have only one central, big idea. But there are also essential elements an ad can’t miss.

Kurien Mathews Dec 2, 2011 7:30 AM

Metal Communications appoints Gaurav Soi as GM?blur=25

Metal Communications has appointed Gaurav Soi as General Manager, in charge of its Mumbai operations. He will report to Ambarish Ray, Vice President.

exchange4media Staff Oct 24, 2011 9:16 AM