As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push

Aryendra Khan Jun 18, 2026 9:07 AM

Experts say OOH’s growing power lies in three forces coming together—digitised inventory, deeper reach into Bharat markets, and data-led, programmatic planning

Chehneet Kaur Feb 10, 2026 9:10 AM

Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector

e4m Staff Oct 7, 2025 11:29 AM

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts

Shantanu David Mar 26, 2025 9:27 AM

Guest Column: N Dilip Venkatraman, Business Head - Media & Entertainment, Tech Mahindra, exploring the audio revolution and its impact

N Dilip Venkatraman Sep 11, 2024 4:48 PM

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

Shantanu David Feb 8, 2024 8:38 AM

Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and fans on the audio medium

Arjun Kolady Jul 20, 2022 8:37 AM

In his keynote address at Facebook India's launch of 'Small Business Loans Initiative,' Kant, CEO of Niti Aayog, discussed digital transformation as a catalyst for India’s development story

exchange4media Staff Aug 21, 2021 8:08 AM

The 'Small Business Loans Initiative’ helps SMBs get quick access to credit through independent lending partners

exchange4media Staff Aug 20, 2021 1:03 PM

The who's who of Indian OTT industry will discuss trends and challenges that are impacting video & audio streaming space and the opportunities that lie ahead

exchange4media Staff May 5, 2021 8:28 AM

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic

exchange4media Staff Oct 13, 2020 3:03 PM

GenY will be responsible for fueling the growth of Flash Orthodontics within the oral healthcare industry and raise the brand equity in the minds of their target audience

exchange4media Staff Oct 7, 2020 1:39 PM

The show, named Namaste Digital, is part of Google's new multi-pronged effort to help SMBs navigate the challenging economic environment by building a digital presence

exchange4media Staff Sep 30, 2020 3:20 PM

FilMe is also building an online offering mode, which will be rolled out at a later stage

exchange4media Staff Jun 20, 2020 5:44 PM

Guest Column: K G Suresh, former Director General, Indian Institute of Mass Communication, says journalist safety in these times is top priority and print has been hit hard by the pandemic

K G Suresh Apr 22, 2020 7:13 PM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025

exchange4media Staff Jan 15, 2020 2:31 PM