media-playbook

WPP Media unveils 'Beyond Price Tags' playbook

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The playbook highlights shifting consumer mindsets, democratization of premium demand, and actionable models for brands

e4m Staff Oct 28, 2025 12:14 PM

GroupM & FB launch media playbook to help marketers adapt to consumer behaviour post Covid

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‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM