media-ct

From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom

MSMEs Fuel India's CTV Revolution with Targeted Advertising?blur=25

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

Imran Fazal Aug 24, 2026 9:00 AM

CTV’s 207 million reach raises the stakes for unified TV measurement

CTV’s 207 million reach raises the stakes for unified TV measurement?blur=25

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM