masterchow

The condiment opportunity: Why FMCG brands are expanding beyond staples

FMCG Brands Expand Condiment Offerings to Meet Changing Consumer Tastes?blur=25

Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings

Sunidhi Vijay Aug 6, 2026 9:35 AM

MasterChow ropes in chef Ranveer Brar as brand ambassador

MasterChow?blur=25

Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers

e4m Staff Apr 21, 2024 10:00 AM