mars-cosmetics

Is Search becoming the new marketing brief?

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As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies

Sunidhi Vijay Apr 27, 2026 8:37 AM

Anshu Arora Sindhwani Appointed Product Head at MARS Cosmetics

Anshu Arora Sindhwani appointed as Head of Product at MARS Cosmetics?blur=25

Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare

e4m Staff Nov 3, 2025 11:40 AM

Anmol Sahai Mathur appointed Vice President - Marketing at MARS Cosmetics

Anmol Sahai Mathur - Vice President of MARS Cosmetics?blur=25

In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns

e4m Staff Sep 8, 2025 11:10 AM

MARS Cosmetics is Nancy Tyagi’s ‘official makeup partner’ at the Cannes Film Festival

Nancy Tyagi Cannes Film Festival?blur=25

Nancy Tyagi is a 21-year-old self-taught designer

e4m Staff May 20, 2024 1:03 PM