marketing-whitebook
BW CEO Roundtable?blur=25

At the recent launch of BW Businessworld Marketing Whitebook 2019, brand experts spoke about trends sharing the future of Indian economy

exchange4media Staff Sep 3, 2019 3:06 PM

SudhakarRao?blur=25

At the Businessworld Marketing Whitebook Summit 2019, Rao, Director-Branding, ICFAI Group, spoke on the topic ‘The Performance Conversation’

exchange4media Staff Aug 30, 2019 1:54 PM

BW Panel?blur=25

At the 15th edition of BW Marketing Whitebook Summit, an esteemed panel of experts discussed the topic 'Bang for the Buck - The Performance Conversation'

exchange4media Staff Aug 30, 2019 9:08 AM

OutofBoxsession?blur=25

The ‘Out of the Box’ session was chaired by Prasanth Kumar, CEO, GroupM South Asia. The panellists were Ashwini Iyer Tiwari, Gaurav Kapur, and Nidhika Bahl

exchange4media Staff Aug 30, 2019 9:07 AM

shaukat shamim?blur=25

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020

exchange4media Staff Aug 30, 2019 8:50 AM

BW Whitebook Summit Preeti Reddy Kantar?blur=25

At the BW Marketing Whitebook Summit, Preeti Reddy, CEO, South Asia, Kantar highlighted five important mind markers that define a brand's purpose

exchange4media Staff Aug 30, 2019 8:41 AM

SanjivMehta?blur=25

In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready

Shikha Paliwal Aug 30, 2019 8:40 AM

CVL Srinivas?blur=25

CVL Srinivas, Country Manager, WPP, in his leadership chat at the BW Businessworld Marketing Whitebook Summit, decoded the drivers of real growth

exchange4media Staff Aug 30, 2019 8:38 AM

DUMMY?blur=25

At the Businessworld Marketing Whitebook Summit, Prasun Basu, President, South Asia, Nielsen, spoke about the 'State Of Union'

exchange4media Staff Aug 30, 2019 8:37 AM

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Sanjay Behl of Raymond spoke of how a marketer can calibrate itself differently into leadership, inclusion and dimension, and the role of technology in the life of the consumer and the marketer

exchange4media Staff Sep 17, 2018 8:56 AM

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Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consumers look for premiumize options

exchange4media Staff Sep 14, 2018 8:58 AM

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Industry experts analysed the latest technology trends in marketing during the launch of BW Businessworld’s Marketing Whitebook in Bengaluru

exchange4media Staff Sep 13, 2018 8:55 AM

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Kulmeet Bawa spoke about the importance of creating compelling experiences for the current day consumers at the recent launch of BW Businessworld Marketing Whitebook

Ruhail Amin Jul 31, 2018 8:57 AM

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Devendra Chawla, EVP and COO – Merchandising, marketing and E-commerce, Walmart India gives insights into how the retail landscape is changing with the fast evolving customer preferences

Ruhail Amin Jul 30, 2018 5:45 PM

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Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra Jul 30, 2018 8:52 AM

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Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.

exchange4media Staff Jul 23, 2018 8:59 AM

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Govind Pandey in his creativity address ‘Taming the Lion’ at the 14th edition of the BW Businessworld Marketing Whitebook summit shared what really helped the agency make the cut.

exchange4media Staff Jul 23, 2018 8:56 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Sep 2, 2017 7:40 AM

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Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

exchange4media Staff Jul 31, 2017 8:33 AM

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In his keynote address at the launch of BW Businessworld’s Marketing Whitebook 2017–18, Mehta reiterated the need to navigate the unprecedented pace of change

exchange4media Staff Jul 31, 2017 7:49 AM