marketing-trends-2023

The end of static media planning

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak 2 hours ago

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM