Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume

Simran Sabherwal Aug 14, 2026 8:43 AM

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth

Simran Sabherwal Sep 10, 2025 9:22 AM

Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today

Payal Gwalani Jul 30, 2024 9:15 AM

Here ares some spots we loved in Week 2 of July

e4m Desk Jul 20, 2024 9:08 AM

The campaign has been created by Ogilvy India

e4m Staff Jul 10, 2024 1:27 PM

The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others

e4m Staff Jan 18, 2024 1:48 PM

The campaign honours the contribution of 150+ visually impaired ‘Sixth Sense’ fragrance testers

e4m Staff Oct 15, 2023 6:00 PM