ICICI Lombard?blur=25

The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT

exchange4media Staff Jul 4, 2020 8:56 AM

Contract appoints Talha Bin Mohsin & Mahesh Parab to beef up Mumbai team?blur=25

Mohsin and Parab join as VP & Senior Creative Directors in Contract's Mumbai office. The duo moves from DDB Mudra Delhi, where they were Creative Heads and ECD

exchange4media Staff Nov 1, 2013 7:44 AM

ITC brands pens with a signature tune?blur=25

ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'

Twishy Jul 8, 2013 8:16 AM

Snickers ad not effectively adapted to Indian context?blur=25

Based on global campaign ‘You’re not you when you are hungry’, the Indian adaption needed little more thought, say creative honchos

Twishy Jan 4, 2013 7:57 PM

DDB Mudra Delhi beefs up creative team with 2 new hires?blur=25

Mahesh Parab and Talha Bin Mohsin have been roped in as ECDs and will lead the creative teams of all of DDB Mudra Delhi’s clients

exchange4media Staff Nov 6, 2012 7:46 PM