While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all

e4m Staff Mar 23, 2026 5:08 PM

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands

Mansi Sharma Sep 29, 2021 8:26 AM