luxury-marketing

Why jewellery brands are betting big on creators even as India turns cautious on gold

Jewellery Brands Embrace Creators Amid India's Gold Caution?blur=25

Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Diageo India appoints Varun Koorichh as VP Marketing- portfolio head premium and luxury

Diageo India appoints Varun Koorichh as VP Marketing Premium and Luxury?blur=25

Koorichh was earlier the Vice President Marketing - category head IMFL Brands

e4m Staff Oct 31, 2025 2:54 PM