luxury-market
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Koorichh was earlier the Vice President Marketing - category head IMFL Brands
e4m Staff Oct 31, 2025 2:54 PM
Accelerating premiumisation to be crucial for brands, says the latest Deloitte report
e4m Staff Mar 3, 2025 12:38 PM
The issue explores the concept of responsible luxury and highlights the festive season. It looks at tech impact and the surge across ecommerce, automobiles, jewellery and consumer markets