Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Koorichh was earlier the Vice President Marketing - category head IMFL Brands

e4m Staff Oct 31, 2025 2:54 PM

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

e4m Staff Mar 3, 2025 12:38 PM

The issue explores the concept of responsible luxury and highlights the festive season. It looks at tech impact and the surge across ecommerce, automobiles, jewellery and consumer markets

e4m Staff Nov 2, 2024 1:31 PM