lumen

Snapchat, WPP Media and Lumen unveil ‘Attention Advantage’ research

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As per the report, just 5% increase in attention can lead to up to 2X gains in brand perception

e4m Staff Aug 7, 2025 12:51 PM

Combo of native formats & discovery creates intent instead of waiting for it: Outbrain

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A study by Outbrain, in partnership with Lumen, looks at how trust, clicks, and purchases are impacted by online environment or ad formats for the e-commerce industry

exchange4media Staff Sep 7, 2020 8:42 AM