Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company

e4m Staff Mar 11, 2026 5:07 PM

India matches have registered peak live concurrency of more than 50 million viewers

e4m Staff Nov 10, 2023 9:00 AM

The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)

exchange4media Staff May 5, 2023 12:11 PM

According to BARC, over 300 million tuned in for the live broadcast of the first ten matches

exchange4media Staff Apr 13, 2023 1:05 PM