liquor-marketing

When a rum brand chose respect over rivalry

Alpha Bull Rum campaign?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment

Ganapathy Viswanathan 1 hour ago

Neha Talreja promoted to Associate Brand Director at Saatchi & Saatchi India

Neha Talreja Steps Up as Associate Brand Director at Saatchi & Saatchi India?blur=25

Prior to her promotion, Neha Talreja served as the Senior Brand Executive

e4m Desk Aug 24, 2026 6:30 PM