likes

Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts
Vernika Awal Mar 26, 2016 8:05 AM

Engagement on social network happens as part of meaningful conversations. But FB has made it difficult to nurture dialogues, says Surjendu Kuila of Reviews42
Surjendu Kuila Mar 22, 2013 7:37 PM

Think outside-in, be conversational and arrive consistently, advises Sundeep Kapur, Digital Evangelist, NCR Corporation
Sundeep Kapur Mar 11, 2013 6:36 PM

While Facebook is focussed on clearing fake ‘Likes’, brands are grappling with how this will affect their image, says Sabyasachi Mitter of Interface
Sabyasachi Mitter Oct 15, 2012 9:57 PM