kunal-sawant

Nano Influencers: A not-so-nano tool contributing approx 20% to influencer marketing

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According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

'Brands are using influencer marketing for driving virality of content & engagement'

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GroupM President Partnerships & Trading Ashwin Padmanabhan and INCA Senior Director Kunal Sawant unveiled the inaugural India Influencer Marketing Report 2021 at the conference

exchange4media Staff Sep 20, 2021 9:13 AM