Director, Advertising & Marketing of Sakshi Group talks about the performance of the flagship paper, betting big on local retail advertisers and the challenge of upping revenues from advertisers

Simran Sabherwal 04-September-2018

Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far

Neethu Mohan 20-August-2018

Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends

Deepa Balasubramanian 17-October-2014

Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute

Deepa Balasubramanian 08-April-2014

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian 04-February-2014