‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.
Dentsu India has roped in Krishna Prasad as Head of its Digital Division. He was with MSN India as Executive Producer until October 2009. Prasad has about 16 years of work experience, of which seven were spent at MSN India. As Executive Producer at MSN, he was heading the content team and was mainly responsible for creating content strategies and alliances to drive Internet users to MSN India network websites. He was also part of the team that launched MSN Search and MSN Video in India. Prior to MSN, Prasad had worked with companies such as Microland Group, where he was Head of Production at Indya.com, which was later acquired by News Corporation.