The report shared key insights into the fantasy sports landscape in India, its economic impact and future in a post-COVID world

exchange4media Staff Jul 9, 2020 1:55 PM


The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially

exchange4media Staff Apr 13, 2020 4:23 PM


The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

Momspresso BHARAT?blur=25

Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend

exchange4media Staff Jan 8, 2019 11:33 AM


The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff Dec 4, 2018 8:39 AM


The survey included nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US

exchange4media Staff Dec 3, 2018 4:25 PM


Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini Sep 18, 2018 9:00 AM

Spotlight on digital outdoor media at OOH Advertising Awards?blur=25

Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses

Priyanka Nair Mar 13, 2013 7:08 PM

Indian FM industry is in a schizophrenic phase: Apurva Purohit?blur=25

FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers

Priyanka Nair Mar 16, 2012 9:30 AM

OOH is the art of seeking attention: Anuradha Aggarwal?blur=25

The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect

Priyanka Nair Mar 16, 2012 9:21 AM