kpmg-report
Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend
exchange4media Staff 08-January-2019
The second edition of ‘Me, My Life, My Wallet' report was released on Monday
exchange4media Staff 04-December-2018
The survey included nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US
exchange4media Staff 03-December-2018
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses
FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers
The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect
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