Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend

exchange4media Staff 08-January-2019

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff 04-December-2018

The survey included nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US

exchange4media Staff 03-December-2018

Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.

Sonam Saini 18-September-2018

Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses

Priyanka Nair 13-March-2013

FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers

Priyanka Nair 16-March-2012

The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect

Priyanka Nair 16-March-2012