Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma Oct 19, 2021 8:48 AM

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While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads

exchange4media Staff Oct 12, 2021 12:31 PM

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Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising

exchange4media Staff Oct 11, 2021 12:12 PM