Maxus' tool 'Kaleidoscope' picks up Most Admired Big Data award?blur=25

Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the Asia Marketing Effectiveness for Data and Analytics

exchange4media Staff Jul 15, 2016 8:19 AM

Lindsay Pattison, Global CEO, Maxus  launches audience mood mapping tool—Kaleidoscope in India?blur=25

The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective.

exchange4media Staff Mar 3, 2016 8:19 AM