Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail?blur=25

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

2-min video: K Ramakrishnan on Cafe Coffee Day’s digital bet?blur=25

The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks

exchange4media Staff Feb 28, 2013 9:52 PM

“CCD ad is a fantastic brand connect with coffee drinking”?blur=25

The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’

Twishy Dec 10, 2012 7:40 PM

Café Coffee Day appoints Madison as its media AoR?blur=25

The account size is estimated to be approximately Rs 40 cr. It will be handled by Madison Media Omega in Bangalore

Maneka Tanwani Dec 4, 2012 4:19 AM

Café Coffee Day goes outdoor in Mumbai & Bengaluru?blur=25

The campaign is captured on 123 sites; includes usage of hoardings and bus shelters as part of the OOH media mix

Priyanka Nair May 29, 2012 8:27 PM

CCD celebrates Facebook landmark with fans today?blur=25

Within just one year CCD has crossed one million fans on Facebook, and is commemorating the occasion with a unique nationwide celebration on November 5, 2011.

Priyanka Nair Nov 5, 2011 9:27 AM

Our biggest form of advertising is the café itself: K Ramakrishnan?blur=25

“Our biggest form of advertising is the café itself. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable… it is surely one of the best ways to reach out to our prospects,” says K Ramakrishnan, President, Marketing, Café Coffee Day.

exchange4media Staff Apr 16, 2011 7:59 AM

K Ramakrishnan joins Café Coffee Day as President, Marketing?blur=25

K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.

Tuhina Anand Feb 3, 2010 7:19 AM