“Our biggest form of advertising is the café itself. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable… it is surely one of the best ways to reach out to our prospects,” says K Ramakrishnan, President, Marketing, Café Coffee Day.
K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.