Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising

Shantomoy Ray 1 day ago

Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance

Ganapathy Viswanathan Jul 2, 2026 9:41 AM

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape

Shantomoy Ray Jul 1, 2026 8:17 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making

Shantomoy Ray Jun 9, 2026 12:52 PM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour

Shantomoy Ray May 27, 2026 2:22 PM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why differentiation is losing its meaning in a marketplace where every brand claims to be unique

Shantomoy Ray Mar 31, 2026 10:21 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it reveals about changing brand loyalty

Shantomoy Ray Feb 28, 2026 8:15 AM

Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections

Shantomoy Ray Nov 17, 2025 9:16 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about transforming digital engagement into lasting brand loyalty beyond temporary clicks and viral moments

Shantomoy Ray Oct 6, 2025 7:50 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how brand consistency across touchpoints transforms ordinary businesses into unforgettable brands

Shantomoy Ray Sep 24, 2025 9:29 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about how modern brands must embrace authentic purpose beyond profit to connect with values-driven consumers

Shantomoy Ray Sep 9, 2025 7:57 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about how to build a brand that lives in people's minds

Shantomoy Ray Sep 1, 2025 8:26 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the evolving advertising landscape and how young professionals can build rewarding careers

Shantomoy Ray Aug 21, 2025 9:36 AM

Chayanika brings over 14 years of extensive experience in the advertising industry, having worked with prestigious global agencies including Publicis and Cheil

e4m Staff Jul 15, 2025 11:43 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how experiential marketing drives deeper brand connections

Shantomoy Ray Jun 3, 2025 9:19 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of user-generated content in enhancing brand trust

Shantomoy Ray Apr 22, 2025 9:10 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with audiences and earns their trust

Shantomoy Ray Apr 14, 2025 9:12 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on the science of story telling to build strong brands

Shantomoy Ray Apr 1, 2025 9:26 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why gamification has proven to be a game-changer in marketing

Shantomoy Ray Feb 3, 2025 9:00 AM

Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, writes on why consumer trust is more fragile than ever

Shantomoy Ray Jan 27, 2025 8:52 AM

Guest Column: When it comes to premium products, experiential marketing, combined with a well-thought-out presence in strategic vantage points, emerges as a powerful tool, writes Shantomoy Roy

Shantomoy Ray Jan 20, 2025 9:26 AM

Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, decodes the intricate relationship between the consumer and businesses

Shantomoy Ray Jan 13, 2025 9:08 AM

Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities

Shantomoy Ray Jan 6, 2025 8:51 AM

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on why businesses must adapt strategies to meet the growing demand for responsible, personalised and innovative offerings

Shantomoy Ray Dec 9, 2024 9:07 AM

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, shares insights on how logo redesigns can act as powerful symbols of renewal

Shantomoy Ray Nov 29, 2024 11:18 AM

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on selecting the right media vehicle, why small advertisers must prioritise meaningful engagement over impressions & more

Shantomoy Ray Nov 22, 2024 10:12 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising

Shantomoy Ray Sep 30, 2024 9:06 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes why brands must carefully craft their messaging to align with cultural values, traditions and societal expectations

Shantomoy Ray Sep 23, 2024 9:01 AM

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception

Shantomoy Ray Sep 2, 2024 9:10 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms

Shantomoy Ray Aug 12, 2024 8:50 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience

Shantomoy Ray Jul 8, 2024 9:16 AM

Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements

Shantomoy Ray Jun 25, 2024 8:55 AM