jiostar-advertising-strategy

Premiumisation shift: Uttam Bharat - India's next growth markets with strategic reach

Uttam Bharat: The New Frontier for Premium Consumer Growth in India?blur=25

With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

JioStar EVP Ad Sales Prashant Shetty steps down

Prashant Shetty Resigns as EVP of Ad Sales at JioStar?blur=25

Shetty was associated with the broadcaster for nearly seven years

e4m Staff Aug 3, 2026 12:00 PM