jewellery-marketing

When brand message gets lost in the look: GIVA’s Rakhi campaign sparks debate

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The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression

e4m Staff Aug 25, 2026 11:42 AM

How jewellery brands are moving beyond weddings as everyday wear reshapes marketing

Jewellery Marketing?blur=25

Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies

e4m Staff Jul 30, 2026 8:52 AM

Wedding Season: Jewellery brands boost Q4 marketing budgets by up to 40%

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With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM