Springwel blends business with a social cause?blur=25

In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

Ad Review: Birla Sun Life Insurance - leaving nothing to chance?blur=25

Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…

Deepika Bhardwaj Nov 8, 2011 7:53 AM

Decoding the perfect creative pitch?blur=25

Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...

Deepika Bhardwaj Jun 20, 2011 3:46 PM