In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…

Deepika Bhardwaj Nov 8, 2011 7:53 AM

Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...

Deepika Bhardwaj Jun 20, 2011 3:46 PM