instant-delivery

Is festive advertising in a race to catch up with the Q-Comm pace?

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

The future is instant: Why quick commerce is transforming India’s retail landscape

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes

Ganapathy Viswanathan Mar 13, 2026 8:04 AM