influencer-marketing-role

CMOs don’t need more PR. They need more reasons to believe in PR

CMOs Demand More Impactful PR Strategies for Business Growth?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why PR must move beyond media coverage & demonstrate business impact to earn a bigger role in marketing strategy

Ganapathy Viswanathan 1 hour ago

Swati Borda joins JioStar as Associate Director – Key Accounts, Influencer Marketing

Swati Borda appointed at JioStar for key accounts and influencer strategy?blur=25

Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital

e4m Staff Apr 9, 2026 5:28 PM