Ashish Walia?blur=25

Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

Sonia Notani?blur=25

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

sonia notani?blur=25

Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market

Sonia Notani Nov 2, 2020 2:54 PM


This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences

exchange4media Staff Dec 20, 2017 7:32 PM

 Carat to handle IndiaFirst Life Insurance’s media account?blur=25

Carat Media bagged account on the back of a multi-agency pitch against eight major agencies

exchange4media Staff Jan 15, 2015 2:30 PM

IndiaFirst gives a campaign push to its ‘Money Back Health Insurance Plan’?blur=25

IndiaFirst Life Insurance has rolled out a new ad campaign for one-of-its-kind ‘Money Back Health Insurance Plan’. Segregated across all verticals - television, outdoor media and digital space - the campaign has been powered by Saatchi & Saatchi and Think WhyNot.

exchange4media Staff Aug 18, 2011 10:40 AM