in-cinema-advertising
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases
Jagruti Verma Jan 3, 2025 8:56 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The Allu Arjun starrer set to release on December 5 will also feature 25 brands as in-film integrations
Jagruti Verma Nov 20, 2024 8:29 AM
The five-year contract is aimed at managing cinema advertising sales in the South India market
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach
Sohini Ganguly Sep 10, 2024 9:11 AM