imrb-international
2015 Trendspotting: Mobile travel bookings to drive industry growth?blur=25

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

 India to cross 300 million internet users by Dec’14?blur=25

The number of internet users in India would reach 302 million by Dec 2014, registering a Y-o-Y growth of 32% over last year, according to a report 'Internet in India 2014', jointly published by IAMAI and IMRB International

exchange4media Staff Nov 21, 2014 10:56 AM

Local language content could boost internet users by 24% in India: Study?blur=25

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages

Sonam Gulati Feb 27, 2014 7:51 AM

Kantar not interested in selling stakes, in talks with Govt to resolve issue?blur=25

Kantar believes that the crossholding clause only serves to restrict competition. It states that TV ratings are best left to self-regulation & industry oversight rather than Govt policy

Abid Hasan Jan 22, 2014 9:29 AM

IMPACT Person Of The Year 2013 nominees unveiled?blur=25

Bharat Patel, Hemant Bakshi, CVL Srinivas, Punit Goenka, Rahul Sharma, Rajan Anandan, Sameer Suneja & Vineet Jain are the nominees for the media & advtg industry's most coveted Awards

exchange4media Staff Nov 11, 2013 7:43 AM

IMRB Intl is ‘MR Agency of the Year’ for 6th time?blur=25

IMRB International bagged the honour at the recently concluded 22nd Annual Seminar of the Market Research Society of India

exchange4media Staff Dec 20, 2012 6:42 PM

5 finalists announced for Dainik Bhaskar’s ‘Crack the Case’?blur=25

The five shortlisted teams for the final round include one each from Maxus, IMRB International and XLRI, and two teams from IIM Bangalore

exchange4media Staff Oct 30, 2012 7:12 PM

IMRB, Envirosell in pact for point of sale strategies?blur=25

IMRB International and US-based Envirosell are joining hands to assist companies in India with effective point of sale strategies.

Arwa Sultanali Dec 14, 2011 7:32 AM

IMRB Intl named MR Agency of the Year by MRSI?blur=25

IMRB International was adjudged MR Agency of the Year at the recently concluded 21st Annual Seminar of the Market Research Society of India (MRSI). This is the fifth time since 2005 that IMRB International has been declared MR Agency of the Year.

exchange4media Staff Oct 10, 2011 8:37 AM

Guest Article: The Pentaprism of Internet Usage in India?blur=25

Internet’s growth in India has received thrust from certain specific usage behaviour witnessed among Internet users. IMRB International’s Tarun Abhichandani analyses five major categories of such usage that has emerged based on IMRB’s Web Audience Measurement (WAM) platform.

Tarun Abhichandani Jul 15, 2011 11:13 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM