Short film, Mission Mars: Keep Walking India, has been directed by Imran Khan. It released on YouTube on September 19 and generated 215k views with 312 comments.

exchange4media Staff 21-September-2018

Such was Khan's popularity that despite of the Anti-Pakistan sentiment, Indian brands still took a risk to rope him in as their brand ambassador.

exchange4media Staff 30-July-2018

7 World champions and 14 Captains converge on one stage to usher in battleground 2015

exchange4media Staff 18-October-2014

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff 24-May-2014

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff 27-March-2014

The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner

Twishy 10-July-2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy 19-March-2013

250 TABcabs are branded with contest and movie promotional material. The lead actors of the movie also took part in the promotional campaign

exchange4media Staff 29-December-2012

News channels are covering cricket according to their favours. While, some are bringing in Bollywood on board, many are still banking upon the cricketers. Nitin Pandey looks into the twists…

Nitin Pandey 19-February-2011