iim-ahmedabad
Snapdeal story a classic example of short term approach: Experts

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

ZEE Entertainment lends support to Sarva Shiksha Abhiyan

The network has joined hands with USAID, PlanetRead and IIM Ahmedabad to raise reading skills in Maharashtra through the adoption of Same Language Subtitling (SLS) on its regional channels

exchange4media Staff Sep 23, 2015 11:25 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 10:29 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 8:18 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

Is 'Big Data' big enough for marketers?

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

No more leeway on digital for marketers

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

ET Corporate Dossier to launch Guru Yatra – a business book series and seminars from IIM(A)

The Economic Times Corporate Dossier and Global Village Unlimited, New Zealand, have joined hands to initiate Guru Yatra, a seminar series of business books authored by educationists and other high profile alumni groomed at premier B-School, IIM Ahmedabad.

exchange4media Staff Nov 12, 2010 7:10 AM