iim-ahmedabad

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin 02-June-2017

The network has joined hands with USAID, PlanetRead and IIM Ahmedabad to raise reading skills in Maharashtra through the adoption of Same Language Subtitling (SLS) on its regional channels

exchange4media Staff 23-September-2015

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff 09-July-2015

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff 09-July-2015

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra 13-December-2013

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav 23-October-2013

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra 19-September-2013

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy 01-April-2013

The Economic Times Corporate Dossier and Global Village Unlimited, New Zealand, have joined hands to initiate Guru Yatra, a seminar series of business books authored by educationists and other high profile alumni groomed at premier B-School, IIM Ahmedabad.

exchange4media Staff 12-November-2010

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