PC Musthafa, CEO and Co-founder of iD Fresh Food, has even sent out a personalized letter to apartment societies in the three cities

exchange4media Staff Aug 15, 2022 6:00 PM


At the inaugural edition of The Dakshin Diaries, panellists discussed the distinct ways in which brands are built in the South

exchange4media Staff Oct 12, 2021 1:47 PM

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iD’s campaign will be launched on all major OTT platforms, TV channels (in Karnataka) and social media platforms

exchange4media Staff Feb 27, 2021 4:05 PM

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The ad has been developed by Rajeev Ravindranathan, Founder Director of Bangalore-based creative agency, People Design and Communications

exchange4media Staff Nov 7, 2020 9:12 AM


The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need

exchange4media Staff Jun 27, 2020 2:00 PM

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The appointments have been made to strengthen the food brand's business resilience in a post-pandemic world

exchange4media Staff Apr 21, 2020 2:32 PM

Budget 2019?blur=25

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

PC Musthafa iD Fresh?blur=25

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan Mar 29, 2019 8:31 AM


As part of the #EqualsWithiD campaign, men are encouraged to take a 'Cook For Her' pledge and take over in the kitchen for three days in a week

exchange4media Staff Mar 10, 2019 10:00 AM


The message of inclusiveness for the I-Day campaign is in tune with the ‘Meet Your Neighbour’ campaign that iD Fresh Food had launched in June this year

exchange4media Staff Aug 16, 2018 8:52 AM


The CEO & Founder of ID Fresh Food talked about how he along with his cousins built a Rs 1000-crore brand from scratch using common sense

exchange4media Staff Jul 5, 2018 3:18 PM

PC Musthafa iD Fresh Foods?blur=25

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Neethu Mohan Jun 11, 2018 8:49 AM