hoopr

Vitasta Kaul steps down as CMO of Hoopr, eyes entrepreneurial path

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Vitasta Kaul was instrumental in shaping Hoopr’s marketing narrative and strengthening its positioning within the creator and brand ecosystem

e4m Staff Mar 6, 2026 4:58 PM

Rs 900 cr in lost royalties: The hidden cost of unlicensed reel audio in branded content

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The growing misuse of unlicensed music has become one of the biggest legal and financial risks for creators, brands and agencies in India

Shalinee Mishra Nov 18, 2025 8:38 AM

Hoopr onboards Vitasta Kaul as CMO; Rakesh Nair joins as CTO

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While Rakesh Nair was earlier with SHEROES, Mahila Money and BookMyShow, Vitasta Kaul has over 17 years of experience as a brand storyteller

e4m Staff Jun 26, 2024 12:06 PM

Hoopr appoints Abhinav Singh as Head of Operations and Strategy

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Prior to joining Hoopr, Singh was Director of Strategy at Toothsi

exchange4media Staff Mar 6, 2023 4:45 PM

Hoopr launches music licensing plans for brands, digital platforms, production houses

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This marks the platform’s entry into the B2B segment

exchange4media Staff Jan 31, 2023 11:35 AM