himesh-reshamiya

Rs 20L to Rs 12 Cr: What’s drawing brands to sing along at concerts?

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Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment offering a high level of immersion and undivided attention

Sunidhi Vijay Nov 18, 2025 8:46 AM

Hit or Miss: The week in ads

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From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up

Soumya Gawri Nov 15, 2025 8:07 AM