hemant-malik

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance
Priyanka Nair Aug 28, 2012 7:41 PM

What may apply to metros and to some extent to even Tier II and Tier III cities certainly does not apply to ‘rural’, which can be a different school in itself. Do Indian marketers understand the rural enough?
e4m Desk Jun 23, 2011 10:20 AM

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?
e4m Desk Jun 22, 2011 10:56 AM

India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they think and how are they tackling them...
e4m Desk Jun 20, 2011 10:40 AM