healthy-snacking

Healthy snacking market: The next FMCG battle is over trust & convenience

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For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising

Shalinee Mishra Jul 7, 2026 9:12 AM

Saffola Oats’ 4-film campaign addresses healthy snack choice dilemma

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The campaign has been designed by Mullen Lintas

e4m Staff Mar 11, 2024 1:51 PM