For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising

Shalinee Mishra Jul 7, 2026 9:12 AM

The campaign has been designed by Mullen Lintas

e4m Staff Mar 11, 2024 1:51 PM

Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community

Mansi Sharma Jun 9, 2021 9:16 AM