harvard-business-school

‘Brands leveraging AI to personalise marketing at scale; may lead to consumer fatigue’

Harvard Business School Professor Sunil Gupta ?blur=25

As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture

e4m Staff Sep 11, 2024 9:07 AM

Axis My India featured in Harvard Business School curriculum

axis My India?blur=25

The Ivy League business school has built a case study based on the firm's election forecasting model

exchange4media Staff Jun 11, 2021 5:03 PM

India Today-Axis-My-India Exit-Poll mechanism gets featured in Harvard curriculum

india today?blur=25

The case study, now part of the HBS’ classroom course on elections, highlights the complexity associated with successfully predicting elections in India

exchange4media Staff Mar 25, 2021 11:01 AM