The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India

e4m Staff Mar 5, 2026 12:10 PM

He joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn, Grasim Industries

e4m Staff Jan 19, 2026 4:27 PM

Prior to this, Sachin Sahay was with ITC as Executive Vice President – Sales

e4m Desk Jan 19, 2026 12:03 PM

The new digital film is called ‘Wall Therapy by Calista’

e4m Staff Nov 6, 2025 5:04 PM

Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film captures how beyond the rituals and lights, Diwali’s brightest glow comes from the people we call ‘family’

e4m Staff Oct 11, 2025 8:26 AM

Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through smart media strategy, and more

Simran Sabherwal Sep 29, 2025 9:08 AM