Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked

Shantanu David Jun 19, 2026 9:10 AM

Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape

e4m Staff Jun 16, 2026 1:30 PM

Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data

Aryendra Khan Apr 2, 2026 9:25 AM

Agency heads  are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive 

Sunidhi Vijay Jan 5, 2026 8:49 AM

2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers

Sunidhi Vijay Dec 30, 2025 9:04 AM

Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025

e4m Staff Oct 15, 2025 4:34 PM

Grapes Worldwide has conceptualised and executed a new campaign for Vibhor Oils

e4m Staff Aug 20, 2025 1:34 PM

Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand

Shradha Agarwal Apr 23, 2025 3:48 PM

Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy

e4m Staff Mar 19, 2025 12:24 PM

Guest Column: Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and unforgettable campaigns

Shradha Agarwal Jan 30, 2025 9:03 AM

The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company

e4m Staff Aug 21, 2024 5:09 PM