gen-z-communication

After Modi’s Reels push, cabinet ministers turn up their Instagram game to woo Gen Z

Cabinet Ministers Embrace Instagram Reels to Connect with Gen Z?blur=25

Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth

Shalinee Mishra Sep 8, 2026 8:14 AM

From Memes to Movement: What the CJP phenomenon teaches us about the power of social media

CJP Movement: How Social Media Transformed Youth Activism?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM