Lotame India?blur=25

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

Gaurav Seth resigns from MSM?blur=25

Gaurav Seth, SVP and Head Marketing, Sony Entertainment Television (SET), who is on a three-month notice period, will be quitting after a seven year stint in the company. This comes on the heels of Danish Khan, former programming head of Star Plus, returning as the business head

e4m Desk Jul 23, 2015 8:21 AM

I have a challenge on my hands just to attract more people: Gaurav Seth?blur=25

Garuav Seth, SVP, Head-Marketing at Sony Entertainment Television on Sony's strategy around content and communication to grab eyeballs

e4m Desk Apr 2, 2015 8:33 AM

'Asian Paints Har Ghar Kucch Kehta Hai' launches Season 2?blur=25

The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others

e4m Desk Sep 6, 2014 12:03 PM

SET goes into 'Yudh' mode from today?blur=25

The much anticipated foray of Big B into fiction show on TV premieres tonight. The thriller has undertaken some innovative marketing & promotion initiatives to generate buzz. It replaces 'Bade Achhe Lagte Hain'

Collin Furtado Jul 14, 2014 9:21 AM

'KBC' reaches out via multiple platforms for latest season?blur=25

The call for participation communication for this season has kicked off with the line - 'Iss manch se koi bhi khali haath nahi jaata'. Aspiring contestants can register via the KBC app, SMS, website and more

e4m Desk May 8, 2014 8:09 AM

Winners of 11th Mirchi KAAN Awards declared?blur=25

Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards

e4m Desk Apr 21, 2014 3:20 PM

What makes the Hindi movies genre lucrative for b'casters??blur=25

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'?blur=25

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Sony Max, The Telegraph use transparent innovation for IPL 6?blur=25

To attract maximum viewers in West Bengal, Sony Max & The Telegraph came up with translucent paper jacket innovation to promote IPL 6

Abid Hasan Apr 3, 2013 8:33 PM

IPL 2013 creates a song & dance to celebrate India’s love for cricket?blur=25

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

Sony strengthens 8.30PM slot with ‘Amita ka Amit’?blur=25

The weekday fiction show will compete with ‘Madhubala’ on Colors, ‘Ek hazaaron mein meri behna hai’ on Star Plus and ‘Hitler didi’ on Zee TV

Synjini Nandi Jan 9, 2013 7:41 PM

Gaurav Seth to head marketing at Sony TV?blur=25

For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max

e4m Desk Dec 6, 2012 6:58 PM

Max creates ‘Rowdy’ mania for television premiere?blur=25

The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH

Synjini Nandi Nov 2, 2012 8:23 PM

IPL’s innovative outdoor strategy?blur=25

A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison

e4m Desk Apr 12, 2012 9:49 AM

Max rolls out ad campaign for DLF IPL 2012?blur=25

The communication strategy for this year’s IPL campaign is built on the premise that cricket lovers, above all, want an opportunity to watch a match

Abid Hasan Mar 21, 2012 11:31 AM

IPL calls out for a Bharat Band?blur=25

After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’

Shubhangi Mehta Mar 15, 2011 9:19 AM

MSM channels Max and Sab refresh brand promise; launch new campaigns?blur=25

Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.

Khushboo Tanna Oct 22, 2010 8:45 AM