gaurav-seth
According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year
Shikha Paliwal Nov 13, 2019 8:16 AM
Gaurav Seth, SVP and Head Marketing, Sony Entertainment Television (SET), who is on a three-month notice period, will be quitting after a seven year stint in the company. This comes on the heels of Danish Khan, former programming head of Star Plus, returning as the business head
Garuav Seth, SVP, Head-Marketing at Sony Entertainment Television on Sony's strategy around content and communication to grab eyeballs
The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others
The much anticipated foray of Big B into fiction show on TV premieres tonight. The thriller has undertaken some innovative marketing & promotion initiatives to generate buzz. It replaces 'Bade Achhe Lagte Hain'
Collin Furtado Jul 14, 2014 9:21 AM
The call for participation communication for this season has kicked off with the line - 'Iss manch se koi bhi khali haath nahi jaata'. Aspiring contestants can register via the KBC app, SMS, website and more
Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards
With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in
Abhinav Trivedi Aug 2, 2013 9:04 AM
A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience
Synjini Nandi May 30, 2013 8:18 PM
To attract maximum viewers in West Bengal, Sony Max & The Telegraph came up with translucent paper jacket innovation to promote IPL 6
Abid Hasan Apr 3, 2013 8:33 PM
The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans
Synjini Nandi Feb 20, 2013 9:25 PM
The weekday fiction show will compete with ‘Madhubala’ on Colors, ‘Ek hazaaron mein meri behna hai’ on Star Plus and ‘Hitler didi’ on Zee TV
Synjini Nandi Jan 9, 2013 7:41 PM
For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max
The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH
Synjini Nandi Nov 2, 2012 8:23 PM
A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison
The communication strategy for this year’s IPL campaign is built on the premise that cricket lovers, above all, want an opportunity to watch a match
Abid Hasan Mar 21, 2012 11:31 AM
After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’
Shubhangi Mehta Mar 15, 2011 9:19 AM
Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.
Khushboo Tanna Oct 22, 2010 8:45 AM
