future-of-marketing

Why Marketing and Communications Can No Longer Operate in Silos

The Rise of Unified Marketing and Communications Strategies?blur=25

Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together

Shagun Walia Jul 23, 2026 11:53 AM

The death of discovery: Why AI is compressing consumer decisions

Ketan K bharti?blur=25

Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati Jul 1, 2026 6:24 PM

The great marketing consulting rush: Boom, bubble or the new normal

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem

Shveta Singh Jun 23, 2026 3:53 PM

BW Momentum Conference returns for third edition

BW Momentum Conference 2026: Navigating Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff Jun 17, 2026 1:03 PM