football-engagement-in-india

As the FIFA World Cup kicks off in the US, is football now part of India's mainstream?

FIFA World Cup 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM