Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards

Soumya Gawri Dec 15, 2025 8:43 AM

In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium

Tanzila Shaikh Apr 28, 2023 8:59 AM

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM

In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven

Tanzila Shaikh Apr 17, 2023 9:23 AM