folk
Urdu India to revive Kashmir’s iconic Ladishah?blur=25

A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu

e4m Staff Aug 14, 2026 1:54 PM

STARE Ad Review?blur=25

Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back

Aryendra Khan Jul 30, 2026 9:25 AM

Joost Folkers?blur=25

Prior to this, Joost Folkers was with Unilever as VP Finance - CFO Unilever Ice Cream Europe & Unilever Netherlands

e4m Desk Jul 15, 2025 10:45 AM

Havas,  Moonfolks?blur=25

Moonfolks will continue to operate as an independent creative agency under Anish Daryani, Founder, CEO & President Director

e4m Staff Mar 12, 2025 11:46 AM

media and entertainment?blur=25

Guest Column: Ashish Kaul, Chief Creative Officer of Folklore Entertainment, shares his thoughts on the COVID-19-tainted Q1 of 2020 and whether the M&E sector should be hopeful of a robust future

Ashish Kaul Apr 30, 2020 9:18 AM